Take these two commercials employing humorous dancing and persuasion. While the first video is outrageous in the respect that it challenges stereotypical beliefs (incongruity theory of humor), it's funny because the mood is maintained throughout the video. Before seeing this video on YouTube, I didn't even know Sundrop cola existed, when in fact, Sundrop has been on the market since 1951. Thanks to this commercial, a whole new generation (in the words of Pepsi) know about Sundrop.
Check out this 2001 Sundrop soda pop commercial.