The Genius Challenge
is about how you can awaken genius in yourself and others to foster a truly
extraordinary life. It’s about the practices geniuses use to transform values
and principles into sustainable actions, dreams and visions into realities,
challenges and obstacles into innovative thinking, separation into solidarity,
and experiments into rewards. Genius is many things, however, tapping into the
practical benefits of genius creates a climate in which people of all ages can
turn even the most difficult challenges into opportunities to achieve their
goals and their dreams.
In today’s
extraordinarily fast-paced technological climate, the challenges and the speed
at which we need to operate are increasing exponentially. New fandangeled
gadgets like dishwashers and washing machines will allow housewives everywhere to put their feet up and enjoy a cocktail with their husband while the
amazing new appliance does all their domestic chores.
1930s: GE Monitor Stovetop
1940s: GE Swivel-Top Vacuum Cleaner
1950s: GE Refrigerator and Freezer
The idea that technology
will free us from the mundane aspects of daily living, leaving us with an
abundance of time to play bridge, catch up with friends and family, pursue
hobbies, and even take a much-needed nap, is EXACTLY what what we're selling at General Electric;
but, that’s not all. The devices we create will do all your work so you can slow down and smell the roses.
Time, as we all
know, can be our friend or foe, depending on how we treat it. Treating time as
you would a respected elder is one of the secrets of unleashing the practical aspect
genius. Some might say that time management is not genius at all, but rather a
learned skill or an aspect of what we so fondly refer to as “common sense.”
Adorning the General Electric building at 570 Lexington Avenue. Completed in 1931, the 50-story building was originally meant to be the headquarters for RCA, but GE moved in a few years later, making some design changes - including turning what was supposed to be a globe into an electric bolt running through this very unique clock.
Call it what
you like, managing genius is an aspect of living as a genius. No matter how
talented, skilled, or smart you are, if you do not manage your time (and geniuses) well, you
will not unleash your potential; your brilliance and contribution to the
history of humanity will go unnoticed and undone. This is a waste of genius.
Tapping into
your genius means tapping into your potential to profoundly change the world in
which we (make money off of how you) live, work and play.
1920s: GE 12" Oscillating Table Fan
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