Case study of marketing
happiness to individuals
with positive inclinations
Sophy M. Laughing, Ph.D., MBA
Department of Positive Ology, Sunny California Positivity
Center, U.S.A.
sophylaughing@gmail.com
Received 26 May 2015; Accepted
shortly thereafter
An individual with positive
inclinations who responds favorably to happiness marketing campaigns was
presented to our department for positivity therapy. The treatment plan was “a laugh
a day keeps the blues away.” All abdominal workouts were just funny enough to warrant a laugh, chuckle, snort, snicker,
grin, or mild guffaw. The response to Humor Therapy Treatment (HT2) was
evaluated by observing the size of the smiles the individual visibly expressed.
J Pretreatment dose assessment included calculations
with positivity-based marketing campaigns, and JOY-inspired love currency estimations by measuring the angle of the zygomaticus major muscle, which
raises the corners of the mouth when the individual smiles. Like so: J
During the first happiness
treatment, marketing campaigns having greater positivity engagement were presented
to participant. No additional marketing took place. HT2 was considered “highly-desirable
human fodder” according to the humans conducting the test. “An increase in the perception of positive
outcomes was reported and supported by the participants willingness to “try new
things,” go shopping to treat herself, and the positive image she reported seeing when looking at her image in the
mirror while walking down the hallway that led to the positive marketing campaign announcements.
The participant went home with renewed enthusiasm after calling her credit card
company, who granted her request for a limit increase. Following this study participant reported no adverse response to spoiling herself daily. Our results are
based on multiple positivity-oriented experiments.
JI. Introduction
A positivity expert presented
to our department with an appetence for self-generated-beliefs in the power of
happiness. In other words she had a “positivity tooth”. The positivity tooth
was discovered when others recognized her tendency to “positively spin” information
from the more drab and serious repartee to a more quick, witty, banter-like
witticism encountered at the cereal bar on the Google campus. Ironically the self-named positivity
expert had never visited the cereal bar on the Google campus and could not confirm nor deny if it actually existed; nor did she fully realize that her appetence for positivity was so transparent
until she saw a dorky picture of herself on the Internet offering free hugs:
#Istartedthissillycampaign
...which in retrospect she admitted sounded lame, but that was what made it so funny; though that was not her exact words.
J
II. Materials and Methods
II. Materials and Methods
A.
Laugh Track Machine
A Laugh Track Machine was
chosen to produce a riotous laughter when jokes fell flat. When the positivity
expert did not laugh at the study administrators’ jokes, the tubular black
magic (now accomplished through digital sampling) was utilized to play
infectious laughter from individuals and groups stored within the machine. “Cue
the laughter,” the administrators would shout! “Sweeten the sound,” another
would chime in, until both the positivity participant and study administrators
were all laughing along with the machine at varying volumes and intensities.
B. Positive effects utilizing
happiness therapy treatment
Companies have been utilizing
“love” and positivity campaigns as a common thread. The “I’m Lovin’ It”
campaign is better than any preconceived food source the unnamed company
markets. Other positivity themed marketing messages intent upon combating
Internet negativity have also been successful, such as Coca-Cola’s #MakeItHappy
and Dove’s #SpeakBeautiful, aimed at promoting positive self-images for women
and girls.
Positivity test
administrators noticed that marketing campaigns aimed toward genuine,
transparent happiness were more positively received than were the ones that aimed
to solicit a quick emotional response from viewers. When positivity campaigns emphasize one’s love for adventure and positivity, the results find themselves standing in center stage.
C. Happiness testing when
surrounded by positive messaging
In order to determine whether
the participant’s observed increase in happiness was due to the consumption positive
marketing materials or due to her natural appetence for happiness the room was
cleared of all positive marketing materials, and replaced with white paper and
crayons. The participant drew this image, indicating that the positivity arose
from deep within her shallow bosom rather than as a response to a prepackaged stimuli. The stimuli was thus
perceived as “highly desirable human fodder” but unnecessary to produce happiness
effects.
JIII. Conclusions
Individuals with an appetence for "positivity" who are not otherwise standing in front of shopping center buildings offering "Free Hugs", who enjoy drawing with crayons, who respond favorably to positivity-oriented marketing campaigns, who can operate a Laugh Track machine, and who like thinking about desirable human fodder are suspected to be oriented toward happiness and thus respond more positively to those campaigns that promote happiness, positivity, and well being. Our results are based on said participant's taking an hour break from work to think about something totally unrelated, but moderately entertaining.
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